Transparency, Growth & Our Community

A message from the owners, Jack and Ibi

As we grow, it’s important that we maintain fairness, strong value and high-quality service for everyone.

We aim to be transparent about how and why decisions are made. Like any growing business, we will continue to adjust and evolve over time whether that relates to policies, services, facilities or pricing. These decisions are always considered carefully and with the community, growth and sustainability of the business in mind.

Business Sustainability & Pricing

We are an independent, privately owned business, and it’s important that we operate sustainably while managing change, uncertainty and rising costs all while continuing to grow and improve what we offer.

Since opening in 2019, we have had only one price increase prior to this recent adjustment for new members, moving from £150 to £165 in September 2023. Pricing for new members is now £180. Across this period, cumulative inflation has exceeded our overall increase from our original opening price.

In recent years, operational costs including rent, business rates, taxation changes and supplier expenses have risen significantly, with some continuing to evolve and remain uncertain. Throughout this time, we have absorbed increased running costs wherever possible and have only adjusted pricing when we felt it was genuinely necessary. This is why pricing changes have been limited and why current members’ rates remain frozen.

As an owner-operated business, we retain full control over how the gym evolves. Without franchise fees or external pressures, we are able to make decisions that prioritise long-term quality and sustainability. Since day one, all owners have worked full-time as coaches. This model has reduced financial strain on the business and allowed revenue to be reinvested directly back into the gym and is a key reason we have been able to absorb rising costs while continuing to upgrade the facility and expand our services.

Any future changes for existing members will always include at least one month’s notice.

Our focus remains on building a sustainable and stable business as well as continually improving the environment for the long term.

Past and Present

From the outset, improvement and continual growth have been important to us.

Since opening, we have reinvested six figures back into the gym upgrading equipment, enhancing facilities and doubling the physical training space. This has allowed us to expand both the quality and variety of what we offer, resulting in a stronger, more complete training environment and experience.

Over the past two years, we have increased the weekly timetable from 27 to 39 classes. This expansion has improved access to high-demand sessions and created greater flexibility for members. Some members now attend multiple sessions per day and average more than 7 per week bringing their cost per class to below £5.

Alongside this, we have expanded programming delivery, introduced additional services and created the capacity to host workshops, seminars, competitions and community events all of which we intend to continue developing.

Future Plans

We are always looking to improve both our facilities and the services we provide.

Many improvements happen on an ongoing basis including smaller refurbishments, touch-ups, equipment upgrades and timetable additions. There are continuous developments you may have noticed over the past year and are part of how we steadily raise standards.

At times, larger changes are required. When this happens, our priority is to implement improvements with minimal disruption to services, while taking the necessary time to ensure decisions are right for the business and community long term.

We are currently planning upgrades to the downstairs studio to create a more efficient training environment, alongside the addition of further equipment to enhance training quality at Onyx.

Some details are still being finalised, but our intention is to carry out these improvements with as little disruption as possible. We will, of course, keep you informed as plans progress.

Our Aim: Delivering Strong Value

Our goal has always been to deliver a genuinely high-value service.

We believe value comes from structure, coaching quality and consistency delivered in a welcoming environment that people want to be part of.

That is why our approach is built around high-level, structured, coach-led training. We provide a progressive and trackable strength programme with multiple options to train across the week, allowing members to follow a clear and measurable path of improvement.

Alongside this, we offer:

• Varied conditioning classes for general fitness
• Specialist sessions such as Box and Flex
• Open gym access, whether following Onyx programming or training independently
• Results tracking via our app
• Workshops, seminars, community events and fitness competitions
• Additional services such as 1-to-1 coaching and osteopathy

The aim is to provide a broad range of options that support different goals, abilities and preferences while maintaining quality and structure throughout.

From the beginning, the goal has been to offer unlimited group training for less than the cost of a single weekly 1-to-1 personal training session.

More importantly, we want Onyx to be a place you look forward to coming to rather than something that feels like another chore on your list.

Membership Philosophy

We believe members should stay because they want to, not because they are locked into contracts.

That’s why:

• We don’t tie members into long-term agreements
• We allow pauses and membership adjustments
• We only require minimal notice for cancellations

You should be here because you want to be and that matters to us.

Feedback

We welcome feedback and actively look for ways to improve.

We genuinely consider all feedback, though final decisions will always sit with us. The decisions made so far have helped build the gym and community you’re part of today and we’re proud of that.

Thank You

Thank you for being part of the Onyx community and for continuing to train, support and grow with us. We truly appreciate the trust you place in us with your fitness.